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  1. Open the QR code/UTM URLs Google Sheet 
  2. Scroll to the bottom to find an open line & fill it in accordingly:
    1. Column A: a link to Trello card for this request/initiative
    2. Column B: a brief description about what this tracking is being used on
    3. Column C: the date range of when the campaign runs or the print piece will be arriving in homes
    4. Column D: the URL of the destination page (where you want your users to end up)
    5. Column E: where this QR/link is being distributed
      1. There is a set dropdown of selections
      2. See UTM Naming Convention tab for more details on what the options mean how these should be paired up with Column F
    6. Column F: how the link is being displayed
      1. There is a set dropdown of selections
      2. See UTM Naming Convention tab for more details on what the options mean and how these should be paired up with Column E
    7. Column G: shortened code name of campaign
      1. These should be short codes for the campaign as a whole, not an individual piece. Always make sure you are looking at the big picture when choosing a name
      2. See UTM Naming Convention tab for more details on how to choose a name for the campaign
    8. Column H: redirect URL created in Cascade
      1. This should follow the campaign name from Column G and end with -qr  or the appropriate value from Column F.
      2. Do not add for ones that are being written in print pieces, those should be simple and aesthetically appealing
    9. Column J: (automated) Full URL with tracking code that is what the redirect points to

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