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- Open the QR code/UTM URLs Google Sheet
- Scroll to the bottom to find an open line & fill it in accordingly:
- Column A: a link to Trello card for this request/initiative
- Column B: a brief description about what this tracking is being used on
- Column C: the date range of when the campaign runs or the print piece will be arriving in homes
- Column D: the URL of the destination page (where you want your users to end up)
- Column E: where this QR/link is being distributed
- There is a set dropdown of selections
- See UTM Naming Convention tab for more details on what the options mean how these should be paired up with Column F
- Column F: how the link is being displayed
- There is a set dropdown of selections
- See UTM Naming Convention tab for more details on what the options mean and how these should be paired up with Column E
- Column G: shortened code name of campaign
- These should be short codes for the campaign as a whole, not an individual piece. Always make sure you are looking at the big picture when choosing a name
- See UTM Naming Convention tab for more details on how to choose a name for the campaign
- Column H: redirect URL created in Cascade
- This should follow the campaign name from Column G and end with
-qr
or the appropriate value from Column F. - Do not add for ones that are being written in print pieces, those should be simple and aesthetically appealing
- This should follow the campaign name from Column G and end with
- Column J: (automated) Full URL with tracking code that is what the redirect points to
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